The Uk’s favourite girlband ‘Little Mix’ have recently undergone a shoot in preparation of their upcoming album. The photo shows the 4 girls covered in insulting words that they themselves have been described with once upon a time.
For ‘Strip’ the ladies co-directed the video themselves as they wanted this project to be a true to self piece. The empowerment song and video includes influential people such as model Felicity Hayward, Breast Cancer charity Coppafeel’s Kristin Hallenga, natural hair advocate Nia The Light, journalist and mental health ambassador Bryony Gordon and trans model and role model Maxim Magnus – as well as the girlband’s friends and family.
This new album is something completely different to their usual sounds, yet it is something that they have wanted to do for a very long time. They have each suffered with body confidence, negative comments and low self esteem and believe that up until now they have not really produced a song to reflect with – especially with body positivity coming to the forefront.
The song as well as the writing on each of their bodies reflects a time in their life when that was what they believed. Leigh-Anne has ‘can’t sing’ written across her leg, while Jesy has ‘fat’ written onto her arm. Perrie has the words ‘ugly’ and ‘weak’, while Jade has the words’slutty’, ‘not good enough’ and ‘stretch marks’ across parts of her body.
“Strip is a turning point. We’re talking about stuff we’ve wanted to speak about for ages. We’ve all suffered from body confidence and negative comments, and up until now we didn’t really have a song we felt addressed everything we needed to. We just want women to feel equal and incredible.”