Victoria secret’s British model Leomie Anderson, recently announced over on her Instagram and Twitter page that she is the newest face on the block for Redken hair care.
She took to Instagram on the 11th August to her 192K followers announcing the news:
“Excited to reveal my @redken hair commercial campaign! I remember when I was younger I would look at the windows of hair salons and never see someone like me and assumed that I would never see a black face representing something as universal as hair dye so it’s a huge honour to be a black girl representing an iconic hair care brand. Thank you @Redken
Leomie has been modelling since 2010 and was selected in 2015 to take part in the Victoria Secret show. She often says that social media has given a platform for models to speak from and she is one of them, – stating that Rihanna’s Fenty beauty brand has given her hope in the beauty industry.