This year saw the 4th Rated Awards 2018, hosted by GRM Daily and KA Drinks, take place at the Eventim Apollo (formerly known as Hammersmith Apollo).
The Tuesday night extravaganza saw performances from some of our favourite artists such as Kojo Funds, Ray Blk (pic : above) and Not3s, to name a few. The hosts were comedian – Mo Gilligan “Get a couple of cans in Julie!” and Beats 1 DJ – Julie Adenuga (pic : below).
With awards going to artists like: Michael Dapaah – ‘Personality of the year’, Charlie Sloth – ‘Radio DJ of the year’ and Not3s – ‘Artist of the year’, the night was a celebration of how far the scene has come.
Those giving out the awards included Kaz and Josh – our (un)official favourite couple of this summer’s hit TV show – Love Island (pic : above) and award-winning actor – Daniel Kaluuya (Wakanda forever!).
Having American rapper, DJ and producer Swiss Beatz in the front row and being attended by our favourite celebs such as the stunning Maya Jama (pic : below), the growth in this award is exciting to see.
As I put fingers to keyboard, it feels good referring to these artists as just ‘artists’. A few years ago, we would have had to categorise them by putting ‘urban’ in front of the word ‘artist.’ Now we are at a time when these musicians are gathering such major success, that they are no longer a part of the marginalised urban music scene that has been so shunned away from commercial success.
They are breaking barriers, as authentic artists, more so than any other generation in musical history. These urban artists are banging down commercial doors in numbers and we are loving the disturbance. It was about time something shook up the hierarchical music industry.
These rappers and singers are finally starting to get the recognition they rightfully deserve – mainstream radio plays, media and performance opportunities on main stages and now their own awards – oh wow what a time to be in the music industry!
Being a budding outlet in the independent media scene, we feel a sense of pride having witnessed the leaps and bounds made by GRM Daily with the Rated Awards.
We do however hope next year, to see more women in the music scene up for an award. If GRM need any help with sourcing out female artists to put up for the different categories, we are sure they’ll find some inspiration from our music section which is filled with amazing UK female artists!
Having expanded from being an industry night attended by those involved in music, to now being broadcast on national TV just four years later, is evidence this is just the beginning for the Rated Awards.
Make sure you tune into Channel 4 at 11.05pm this Friday to watch the show. Let’s support the culture!