Pepsi were forced to pull their latest advert featuring Kendall Jenner after complaints that it was insensitive.
The advert saw Jenner leave a photoshoot donning a blonde wig, before joining a protest with crowds carrying placards with ‘Love’ and ‘Join the Conversation’, linking to no specific protest.
At the end of the ad Jenner hands a police officer a can of Pepsi as a peace offering, he accepts smiling.
The advert sparked a lot of controversy after many claimed it was insensitive towards protesters, especially the ‘Black Lives Matter’ movement.
Martin Luther King Jrs daughter Bernice King, took to Twitter to express her outrage of the advert.
— Be A King (@BerniceKing) April 5, 2017
Madonna took to Instagram to talk about the controversial Pepsi ad featuring Kendall Jenner & subtly shades Pepsi in another post. pic.twitter.com/RqrCMYnWVi
— Pop Crave (@PopCrave) April 6, 2017
— ColorOfChange.org (@ColorOfChange) April 5, 2017
Pepsi have responded to the controversy surrounding the ad; “Pepsi was trying to project a global message of unity, peace and understanding. Clearly we missed the mark, and we apologise,” a statement from the brand said. “We did not intend to make light of any serious issue. We are removing the content and halting any further rollout. We also apologise for putting Kendall Jenner in this position.