The singer and girlfriend of Robert Pattinson has been named creative director of NikeWomen’s latest campaign! The 28-year-old singer has been announced as the creative mastermind behind the brand’s Spring Zonal Strength Tights campaign, which she stars in, directed and provided the soundtrack for (sick)!
When speaking about her latest venture, she said: ‘When Nike first came to me with this project, I saw it as an opportunity to let young people know they have the power to become the best versions of themselves.
‘I put together a cast of 12 incredible athletes to show that it’s about what you do in fitness gear. It’s about how you train. It’s about how those things help your movement.’