2018 has really been the year where brands have woken up and smelt the coffee! Brand are now finally woke, although there is still a lot of work which needs to be paved in the fashion and beauty industry – although saying that, where we are now is just a testimony in itself from where we were 5-10 years ago in terms of tacking diversity.
MissGuided launched a campaign named “In your own skin” featuring 6 individuals with unique skin features. Each model represents someone which is why this campaign is superb – it is bringing to light that MissGuided is a brand for everywomen, and anyone of any shape. size and ethnicity there is something for you.
Recognising individuals with unique skin features, each model is breaking down a mould and instead of using it as a hinderance they are showcasing that in fact this feature is what makes them unique and beautiful in the most radiant way.