On the 8th August, Amor Magazine had the pleasure of attending the pop up event for new jewellery line Glitz Box in London at Old Street train station.
Glitz Box is made up of various independent designers, who all come together to build this new and growing brand.
From costume jewellery to party glitter, Glitz Box has everything to get you ready for that big event. What’s even better, there is the option to rent the jewellery! So, if there is a bit of jewellery you love but it’s not quite payday yet, you can pretty much just borrow it, it’s like another friend to borrow stuff off!
Tamsin Gordon, founder and owner of Glitz Box told us a little bit more about the event: “I had a limited budget, so I wanted to pick somewhere with a lot fit fall, and also somewhere such as a train station which has constant passers-by, the shop doubles as a billboard and that’s great”. With the help of her family volunteering as staff, the event was very successful.
Tamsin knew a lot of the designers who featured in her pop up event from trade shows and looking around online. All the designers have different styles and the event featured elaborate costume jewellery, elegant dress jewellery, and everyday statement pieces.
Tamsin has also tried to tailor her products to her audience, and started a style quiz for new sign ups so she can find out what people like. She also has plans for future pop up stores, tailored for specific types of jewellery, and hopefully for a month as appose to a few days.
The event itself was very successful and attracted more people than expected from the organisers.
With champagne candy floss and live portraits, the event was interactive and enticed many passers-by.
There was also an opportunity to win prizes on games and a photographer on hand to capture photos with props and Glitz merchandise.
We had a great time at the event.
Written by Jodie Andrews
Edited by Jasmin Woodward