This spring, the iconic Chelsea landmark, Bluebird, will be teaming up with Jo Loves, the new fragrance brand created by Jo Malone, to transform the space into a magical Blossom City. Guests will be transported into a lush secret garden, overflowing with foliage, flavour and fragrance, ranging from the exotic to the classic. In celebration of the famous restaurant’s 20th anniversary and just in time for the Chelsea Flower Show, Bluebird will be in bloom until the end of June. Working exclusively with Jo Loves, the Bluebird bartenders have created a playful and interactive cocktail menu inspired by Jo’s exquisite signature scents.
I remember visiting [Bluebird] for the first time many years ago and falling in love with the location and concept. The outside space is reminiscent of another era that transports us back to that moment… I have wanted to collaborate creatively with the hospitality industry for a very long time, seeing if I could take my sense of smell and transport it into taste. Working with Bluebird and Head Bartender, Egzon Kastrati, has been one of those adventures in life and the perfect partnership. I hope that you love the cocktails and all the theatre and circus that come along with them!
In celebration of London’s most iconic flower festival, Chelsea Flower Show, Bluebird is introducing the Bluebird in Bloom Afternoon Tea running from 23rd-28th May served in the courtyard and restaurant. The tea will feature a floral feast including the bespoke Bluebird in Bloom Maître Choux éclair.
Blossom City is in association with Lady Garden charity, working to raise money for the gynaecological cancer fund, a discretionary £1 will be added to each bill to be donated to the campaign.
Bluebird in Bloom will launch in May as part of the D&D Blossom City campaign
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