Online retailer ASOS has been praised by Twitter uses for not retouching and airbrushing their models on a recent swimwear shoot.
The models are seen showing off their natural beauty and show stretch marks and acne scarring on full display and we are loving it!
The retailer have made no official announcement which confirms a change in it’s airbrushing policy but many customers are taking notice and praising ASOS for showing a realistic body image on the website.
It’s certainly a step in the right direction for hopefully all retailers in the future.
Written by Jasmin Woodward