American beauty creator and Youtuber Alissa Ashley recently launched a 45 shade range for the wonderful nations favourite budget friendly makeup brand NYC Cosmetics. She announced her gratitude on Instagram last week “I’m sooo unbelievably happy to announce that I’ve collaborated with NYXCosmetics on their new ‘Can’t stop won’t stop’ foundation which will be available in FORTY FIVE shades that I helped develop!!!!”
Alissa who reached the 1mil mark on her youtube channel earlier this year used to collaborate with Elf Cosmetics on a lip gloss range, so we can definitely have faith that she will come through with NYX Cosmetics.
Fellow Youtubers such as Itsmyrayeraye, LailaLoves, Ellarai and many more showed love via her Instagram post. It’s so lovely when youtubers come together to celebrate each others success – especially in the black community where youtubers (especially in the UK) are sometimes pit against each other, and this is in the creative industry as a whole whether it be blogging, youtuber or the music industry.
The full coverage foundation costing at just $15 is available for purchase in stores and online on the 16th August.